25 Online Video Marketing Statistics That Will Blow Your Mind

Posted by on November 5, 2012 in About branding | 0 comments

By Steve

Are you considering adding online video into your marketing efforts? Do you need some statistics to convince your boss that using online video in your marketing efforts is worth the investment?

Or do you need some pickup lines because your crush is a filmmaker? Hey babe, did you know that two-thirds of the world’s mobile data traffic will be video by 2016? Why don’tyou buy me a drink?

 

25 online video marketing statistics that you should know

  1. YouTube attracts 136MM unique viewers per month. (source: NIELSENTweet this stat!
  2. YouTube users watch more than 3B hours of video per month. (source: YouTubeTweet this stat!
  3. 72 hours of video are uploaded to YouTube every minute. (source: YouTubeTweet this stat!
  4. 75% of online video viewers have interacted with an online video ad in the past month. (source: Tremor VideoTweet this stat!
  5. 80% of online video ads are abandoned within the first half of the ad. (source: VINDICO)Tweet this stat!
  6. 86% of colleges and universities have presences on YouTube. (source: University of Massachusetts DartmouthTweet this stat!
  7. 147.4MM Americans watch video on the internet. (source: Nielsen WireTweet this stat!
  8. Roughly 74% of the online video market now supports HTML5. (source: LongTail VideoTweet this stat!
  9. Animated explainer videos increase conversion rates by 20%. (source: UnbounceTweet this stat!
  10. 36% of online consumers trust video ads. (source: Nielsen WireTweet this stat!
  11. 87% of online marketers use video content. (source: OutbrainTweet this stat!
  12. 76% of marketers plan to increase their use of YouTube and video marketing, making it the top area marketers will invest in for 2012. (source: Social Media ExaminerTweet this stat!
  13. 49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%. (source: Aberdeen)Tweet this stat!
  14. Video ads make up 35% of total online ad spending, up from 27% in 2011. (source: Break MediaTweet this stat!
  15. Digital video advertising spend will reach $5.4B by 2016. (source: Break MediaTweet this stat!
  16. 49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets. (source: eMarketerTweet this stat!
  17. Comedy is the most popular form of online video content among all viewers (39%), followed by news (33%) and music (31%). (source: Burst MediaTweet this stat!
  18. Rich media ads with video generate 6 times as many post-ad site visits as standard banner ads. (source: MediaMindTweet this stat!
  19. Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format. (source: Break MediaTweet this stat!
  20. 30 second in-stream mobile video ads have an 88.3% completion rate. (source: Rhythm InsightsTweet this stat!
  21. Combining video with full page ads boosts engagement by 22%. (source: Rhythm Insights)Tweet this stat!
  22. 4 out of 5 online users will click away if a video stalls while loading. (source: GoogleTweet this stat!
  23. 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses. (source: BIA/KelseyTweet this stat!
  24. Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (source: UnrulyTweet this stat!
  25. Two-thirds of the world’s mobile data traffic will be video by 2016. (source: CiscoTweet this stat!

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